Certificate Courses

Certificate Courses

Students can opt for taking Certificate Courses in the fields of Print Journalism, Broadcast (Radio & TV), Public Relations or Social Media and Digital Marketing.

Each certificate course is broken up as a 15 week duration and has a uniform fee investment of Dhs 8500. We usually recommend taking any 2 courses for a more balanced learning (which costs Dhs 14,500), else to opt in for all 4 courses.

OVERVIEW OF
PRINT
JOURNALISM
OVERVIEW OF
PRINT
JOURNALISM
Polish your writing skills and learn how to structure professional print news and feature stories.
OVERVIEW OF
BROADCAST
JOURNALISM
OVERVIEW OF
BROADCAST
JOURNALISM
Learn all the skills needed to become a professional broadcaster.
OVERVIEW OF
PUBLIC
RELATIONS (PR)
OVERVIEW OF
PUBLIC
RELATIONS (PR)
Learn how the PR industry works, how PR strategies are created and how PR campaigns are run.
OVERVIEW OF
NEW
MEDIA
OVERVIEW OF
NEW
MEDIA
Learn how social networks and online content are changing the media and advertising industries across the globe.

Overview of Print Journalism

Course Details

  • Introduction to Journalism in the UAE
  • News Room Structure
  • Print Reporting in the UAE
  • Identifying Stories and Story Structure
  • News Writing Workshop
  • Interview Techniques
  • Editing and Sub Editing
  • Magazine Journalism
  • Feature Writing
  • Freelance Journalism
  • Photojournalism / News Photography
  • Info Graphics and Page Layout

Course Schedule

Duration: 15 Weeks
Course Start Date: Oct 3rd 2015
Course End Date: Jan 30th 2016
Schedule: Saturdays, 10:00am-12:00pm
Cost: 8,500 AED

Countdown to a Successful Career

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Overview of Broadcast Media (Radio & TV)

Course Details

  • Introduction To Radio
  • Writing For Radio
  • Presenting For Radio
  • Radio Advertising
  • Radio Writing & Presenting Worksop
  • International Radio Reporting
  • Radio Studio Visit
  • Introduction to Television Journalism
  • Writing for TV
  • TV Filming
  • Filming Workshop
  • Video Editing
  • Video Editing Workshop
  • TV Presenting

Course Schedule

Duration: 15 Weeks
Course Start Date: Oct 3rd 2015
Course End Date: Jan 30th 2016
Schedule: Saturdays, 1:00pm-3:00pm
Cost: 8,500 AED

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Overview of Public Relations

Course Details

  • What is PR?
  • Writing for PR
  • Client Briefs
  • Designing a PR Strategy
  • Press Release Writing
  • PR Measurement and Monitoring
  • Case Studies
  • Crisis Management
  • Events Related to PR

Course Schedule

Duration: 15 Weeks
Course Start Date: Feb 6th 2016
Course End Date: May 14th 2016
Schedule: Saturdays, 10:00am-12:00pm
Cost: 8,500 AED

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Overview of New Media & Digital Marketing

Course Details

  • Introduction to New Media
  • Regional Impact of Social Media
  • Blogging
  • Facebook and Twitter
  • Youtube & Linkedin
  • Other Social Media Plaftorms
  • Citizen Based Journalism
  • Video Production for the Web
  • User Generated Content
  • Building Your online Audience
  • Digital Marketing
  • Google and Marketing

Course Schedule

Duration: 15 Weeks
Course Start Date: Feb 6th 2016
Course End Date: May 14th 2016
Schedule: Saturdays, 1:00pm-3:00pm
Cost: 8,500 AED

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Want to make Media & PR your Career?