8 Factors To Consider When Choosing A Media And PR School

Not all schools are created the same. Modes of teaching and specializations vary. So, if you’re looking for the best school for studying media and PR, the smart thing to do is to choose an institution that is known to concentrate on media, PR and related courses.

The advantage offered by a school that specializes in a particular field of study is its ability to present students with the right challenges, experiences and opportunities. Likewise, it can provide systems that can ensure maximum learning for students so they are able to succeed.
It’s important to note as well that a specialist school devotes the majority of its resources to support the advancement of the field of study. Therefore, it’s the best training ground for students who want to excel in such a field.

How to Choose the Right Media & PR School

There are plenty of specialist schools. A paradigm shift in education has intensified the importance of focused learning to ensure the students’ preparedness for the professional world they wish to thrive in after graduation.
So, how do you sift through all the specialist schools claiming that they are the best? If you’re looking for a media and PR school, consider these eight factors that can make your selection a lot easier.

1. The Years of Operation

History and experience are reliable gauges for establishing the expertise of a school. An institution that has been around for a long time and has produced graduates that are thriving well in the industry is always worth checking out.

2. The Faculty

It’s best if the faculty is composed of industry specialists who are also highly effective teachers. One important advantage of having industry professors teach the media and PR courses is the fact that not only are they masters of the field, but they have a wealth of experiences to impart to their students as well.

Another advantage worth noting is that these teachers can also serve as a huge inspiration to their students. It’s always a wonderful experience to receive education from people who are considered the pillars as well as the movers and shakers of the industry.

3. The Course Content

This must be designed to improve the standards and ethics in the media communication industry. In the case of the World Media Academy or WMA, it collaborated with the International Centre for Journalists and the Knight Foundation in the USA to develop its course content. The school wants to make sure that students emerge completely ready to make an impact on the industry.

4. The Learning System

A truly good media and PR school doesn’t restrict learning in the classroom. It provides a variety of experiences wherein students can apply what they have learned in the classroom and from their textbooks to great effect.

At WMA, media and PR students, as well as journalism students, are provided various opportunities for on-the-job training. Apart from these, they are presented with a chance to organize live events. Through these events, they can demonstrate their knowledge, and at the same time, gather experiences that will provide them an edge when seeking employment after graduation.

In the best schools, the learning system also extends overseas. There are exchange programs and internships with organizations abroad. Therefore, if you’re setting your sights on an international career in media, a school that has such a learning program will be most helpful with this goal.

5. The Location

Where the learning institution is located is not only something to factor in for the purpose of convenience. The location is also an indicator of competitiveness. For instance, WMA is located in Dubai and this city is considered one of the most important media hubs in the world. It is set to host Expo 2020 which is a grand event for the media community.

The location of a school indicates the different kinds of learning opportunities students can receive outside of the classroom. In the case of WMA, which is in a strategic area of Dubai, its media and PR students easily have access to a multitude of events. These events will allow them to learn more about where the industry is heading and determine what role they can effectively play in such a vital and fast-growing industry.

6. The Courses

Media and PR belong to a big umbrella of study, and under it are even more focused learning programs. If you have special time requirements or budget constraints, it’s always nice to find a school that offers courses in different formats. See if there are courses that can fit into your schedule or determine the specific time period you can dedicate for study or your budget.

7. The Infrastructure

It’s best practice to find out if the school has a physical setup for optimum learning. Does it have all the latest media equipment? Is Wi-Fi available to make research and other media activities a breeze to carry out? Are there labs for practical learning?

8. Accreditation

Relevant bodies must accredit the school. Accreditation is a testament to the school’s high standards in all aspects of its operations.

The right school can play a big part in ensuring your success in your chosen field. Therefore, take the time to conduct a background check and gather as much information as you can. This way, you’ll be able to effectively compare all your options and determine which specialist school truly is the best choice for helping you achieve your goals.